Vieira Rezende celebrates its 30th anniversary by launching a new visual identity. The change symbolises the natural evolution of a firm that has grown alongside the transformations in Brazil’s legal and business environment, while maintaining its focus on delivering strategic solutions aligned with clients’ needs.

Founded in 1995, Vieira Rezende emerged during a period of significant economic restructuring in Brazil, driven by the Real Plan and the onset of privatisation. Since then, the firm has established itself as a trusted partner to domestic and international companies in key projects across diverse sectors of the economy.

From the very beginning, we understood that the lawyer’s role goes beyond resolving disputes. Our goal has always been to bring law closer to business logic, providing strategic guidance to support decision-making and drive investment.

Paulo Vieira, Founding Partner.

The new brand reinforces the essence that has defined the firm since its founding: practising a type of law capable of moving businesses forward, now expressed through a more contemporary and future-oriented visual language.

“In Brazil, reaching a 30-year milestone is an act of faith, commitment, and drive. Our new brand reflects the balance between honouring our accumulated experience and our constant readiness to embrace what’s new,” highlights Pedro Hermeto, Partner and CEO of Vieira Rezende.

As part of this movement, the firm is also introducing a fully redesigned corporate website. The new platform was designed to enhance the user experience and streamline the work of firm professionals, as well as the content they produce.

“A brand is an expression of who we are. Our purpose is to clearly communicate what we’ve built and what drives us — translating the firm’s culture and intellectual capital in a simple, direct, and time-relevant way,” explains Rodrigo Scatambulo, Head of Marketing and Communications.

The rebranding project was developed in partnership with Plau, the creative agency responsible for designing the new identity and graphically translating the concept of movement that guides the firm’s positioning.

“Plau’s renown in type design was key to our choice. More than an aesthetic decision, it was a strategic one: to emphasise the role of typography in a profession built on creative thinking and the written word. Now, we have a font to call our own,” adds Rodrigo.

The firm celebrates this milestone by reaffirming its commitment to Brazil and to its clients with an eye on the challenges and opportunities that continue to emerge in a constantly evolving business landscape.

“We reach our 30th anniversary offering the vitality of a practice unafraid to innovate, combined with the strength built over three decades,” concludes Paulo Vieira.